About Us

The Leader In Self-Financed and Personalized Installment Sales

Company Name: Emilio S. Lim Appliances or “ESLA”

Date Established: 1967

Tag-line: “The Leader in Personalized Installment Plans”

Contact Numbers: (02) 8894-1550, (02) 8893-2457, 0923-7379781 (Sales Hotline)

HQ Address: 8/F ACT Tower, #135, 1200 Sen. Gil J. Puyat Ave, Salcedo Village, Makati City, Metro Manila 1200

Email Addresses: emilioslim.appliances@yahoo.com,| contact@esla.ph | eslimpurchasing@gmail.com

Mission and Vision Statement


  • Strengthen self-financing programs to widen the reach of middle-income urban Filipino families.
  • Continuous training and development of our people to enhance cooperation and customer service.
  • Forge strong alliances with suppliers and manufacturers to ensure the best quality products.
  • Adapting to market changes through innovation to ensure competitiveness in the appliance industry.


Strive to be the household name in providing quality and affordable appliances to Filipino families.